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Chapter 9

How Do You Know That It’s Working?

Your organization is still alive

The first proof that you’re becoming an anticipant organization is that you’re still alive. For organizations in mid-transition from analog to digital, being able to say that the doors are still open is proof that something is going right. You have not yet been taken out by a nanocrisis. Remember our definition: “a nanocrisis is a predicament or calamity whose origins lie in the dependence of an organization on a digital system, and whose speed and scale preclude immediate mitigation by humans.”

That speed and scale continues to catch even major players unaware. The collapsing U.S. retail sector gives us a sobering example. Even before the COVID-19 pandemic, more than 12,000 physical stores closed amid a social upheaval spawned in large part by the arrival of “online everything.” This disruption—dubbed the retail apocalypse by The Atlantic—continued post- pandemic at a pace not seen since the Great Depression.

Admittedly, organizational life in the post-pivot digital world is risky (even without a global pandemic). Among the strategic responses to the perceived threat of digital disruption, we advise four things for leaders to do.

  • Step one

    See disruption for what it is.

  • Step two

    Refocus the organization to become the disruptor in its space.

  • Step three

    Surface the organization’s data, freeing it from the silos that hamper legacy systems.

  • Step four

    Think of ways to create entirely new products and services through new channels.

The reality of digital disruption

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For those who have not yet begun the journey to anticipant organization, one finding in a Forbes study entitled The Reality of Digital Disruption may appeal. The authors noted that, “A total of 83% of executives who see their organizations as market disruptors report increased revenue over the past three fiscal years, compared with 54% of those in non-disruptive or partially disruptive enterprises.”

When your human-machine teams begin identifying ways to do things better, cheaper, AND differently, you will have arrived.

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